My Precious KidŽ SALES Reps
Selling Tips and Making Contacts

If you are not a rep but want a home business join us

Make your list and work on one category a week

I use a 4x6 box to keep all contact cards and door prize drawing slips from events. I keep their name and contact info, what they bought, what info I talked to them about, what they may need in the future, and when to call them next.

Call the contact asking if you can send them free information of Children's safety and your fundraiser program or free child safety class options or a party? (decide in advance what your desired outcome is and what to offer them)

If an organization: Ask who to send the materials in attention to.

Send all the contacts info at once and then call back one week later.

Ask if they got the material? Do they have any questions? When would they like to schedule their FREE event?

If they say no ask if you can provide free flyers for all the children/parents in their organization or for their friends.

The KEY is the call back. Do not assume they will call you back. Do not waste your money sending them out and not follow up.

Turn any NO into at least sending free flyers home with all their kids or parents.

Have a form on your web site that lets people order free flyers for their organization or event.

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You give your child a box of animal cookies Pretty soon your neighbor comes over to visit with her 3 kids. You have no more cookie. What do you do. You ask your child to SHARE with the children. She asks the first child if he wants a cookie. He says No Thank You! So should the child ask the next 2 children or simply stop asking since one person said no. Of course you would tell her to ask ALL the children. You want her to share.

SHARING is sharing your products and business opportunity with everyone. Giving them the chance to say yes or no for them selves. If you do not ask you are answering no for them.

CARING is hearing their response and being glad they could make the choice and being ok with either choice they make. No Thank You does not bother you..

SHARING is not being pushy. Not CARING is being pushy. Always listen to what they say and respect their choice for them.

Are you branding your business name and web site?

Have it on ALL business materials, flyers, cards, emails, etc.

Help people to always associate you with your business name

Use your name@businessname.com email to remind them

Donate items /profits to charity in your business name

Send business cards with your business name with all mail and all payments in person

Wear clothes with your business name or name tag

PR public relations is all about image and reputation and credibility. It is who you are and why anyone should care. Marketing is benefit and feature of your business

from Nancy at http://byourshoestrings.com

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What to take to an event:

I make a tri-fold foam board display.

I open a KID KIT and do samples of all the pieces and attach them with VelcroŽ.

I make a sign that says My Precious KidŽ and

a large MPK logo

I make a sign listing some uses.

Add border or colors stickers or foam hands

Take your notebook or catalog pages and samples

Make a drawing box and have lots of drawing slips asking:

Do you want more info about:

~buying products

~50% off with home business

~hosting a class

~fundraiser info

~join my newsletter (get email address)

 

Have lots of flyers and business cards to give away

Have some products for sale. Show prices clearly!

Never leave your table with products on it. People will steal them.

I swap my flyers with other business owners. I get them to send me coupons for their products. I make up FREE COUPON PACKS for parents and hand them out with my info

Stand up, smile, talk to everyone who walks by:

comment on their cute kids or

ask if they would like to have free coupons or

ask if they would like to sign up for the drawing

or ask if they have gotten a car seat safety ID card for their child

Most events are more about leads then selling. After the event mail every lead slip a flyer and a coupon. Call all leads that asked for information.

I take candy to give away. nothing with peanuts and nothing a child can choke on.

Maybe individually wrapped gummy bears. You can also have magnets, pens, bookmarks to giveaway.

If I take my 15 yr daughter with me I take either a hand print rubber stamp and stamp kids hands. Or a stamp pad and little pieces of paper that says individually of My Precious KidŽ, then we do one thumb print for them to take home. Diaper wipes cut in 3rds will take off the ink.

I load everything in a large suitcase with wheels so I can roll it in and put it under my table to hold inventory and supplies. Set up your display at home the first time to find your look. I do a solid red color table cloth on the table too.

If people stop I ask them if they have seen My Precious KidŽ products before. Do they have an ID card on their child's car seat. Then I show them the kid kit parts and tell them why they need it to protect their child. I ask how many they would like to buy today.

I sell it as 1 ID card for parents wallet, 1 ID card for car seat, 1 Medical Release card for grandma or daycare, 1 Luggage Tag for the diaper bag or back pack, 1 ID bracelet for the zoo and a free DNA/fingerprint kit.

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I think the best way that we got people to buy the Kid kits and the Car Seat Card Kits was by offering to take the child's pic., do the thumbprint on the back, weigh and measure the child's height, all for $1.00 extra per card (to cover cost of film, ink pads, and the scale I bought). Having the convenience of filling out everything there on the spot really appealed to a lot of parents. So we offered great products and service to make those products ready to use immediately.

Another thing we learned:

Don't advertise that there are other ways to buy the products until they ask if you have an order form or website or until they make it clear that they aren't going to buy there on the spot. We found that if we told people right away about the website or gave them an order form, it gave them an excuse to not buy right then.

Some important things that we learned at the Baby Expo:

  1. Don't overload your display with every product. We re-did the arrangement of the products on our display (we had samples attached with VelcroŽ) about 4 times trying to find what would work best. We started out with a sample of every single item. We learned that this is too overwhelming so we kept scaling back until we only had a few key items on the board. People get overwhelmed when there is too much to look at.

  2. Don't try to talk to the customers about all the different products. Again, it is too overwhelming. We learned to focus on one or two products depending on who we were talking to. For most, we focused on the Child Safety Pack since it is the most comprehensive kit and MPK's best seller. For others, we would recommend specific items. For example, if they had toddlers: we recommended the ID Bracelets and Kid Kit. For expectant parents: focused on the Car Seat Cards and the Child Safety Pack.

  3. We learned to quit giving all the details about the products and instead focused on what benefit they would receive from the products. For example, the ones who had toddlers and preschoolers, we told them that if the child got separated from them in the crowd, an ID bracelet would allow anyone who found their child to contact them immediately.

  4. Make it personal. We would incorporate their child's name in the conversation when we could. For example, "if you (the parent) were in a car accident and knocked unconscious, Susiewould not be able to tell the paramedics or police who to call to take care of her but the car seat card would give them the info. they need. And if Susie were hurt too, they would already have your permission to treat her because of your signature on the back of the card giving consent for medical treatment." We also did this about the child staying with grandma (daycare, friend, etc.) and needing medical treatment. Using the child's name made it much more personal and got them thinking of these possibilities in a concrete manner instead of just an abstract idea that would probably never happen or as something that "only happens to other people".

  5. Definitely do a drawing. The drawing was the biggest factor in getting people to stop at our booth. When people acted like they were just going to pass us up, we would ask them if they would like to enter our drawing for a free child ID kit. Only 1 or 2 people said no and kept going. Everyone else entered the drawing and stayed to find out what we had to offer. We got names, addresses, email addresses, and phone numbers. We also put on the drawing slips:I would like more information on: _ Child ID & Safety Kits, _ Safety Classes, _ Fundraiser for schools, daycares, etc., _ Hosting a home fingerprint party, _ Selling Child ID & Safety Kits. Like I said above, we got lots of leads!

  6. Like Kay stresses to us: Stand up and smile, smile, smile. If you act happy to be there and excited about what you offer, then people will respond accordingly. We saw many other booths at the expo where the exhibitors just sat looking bored so people didn't bother to look at their booths. A guy selling cell phones and plans for XYZ company was on our aisle. He spent the entire weekend on his cell phone! Maybe he thought that he was showing the benefits of owning one or maybe he just didn't care. Either way, NO ONE wanted to stop at his booth. I use XYZ and have been wanting to change my plan. I would have been his customer if he had made himself available. Make sure people know that you are there to help them and answer questions.

  7. Network, network, network! My husband and I would take turns during the slow times to go talk with other exhibitors. I met a lady who makes and sells nursing positioning pillows. She wants to share a booth at a huge craft fair in the fall. We met other people who gave us info. on other events and fairs that we could participate in. I also met with a group called "Bikers Against Child Abuse" and we talked about teaming up in the future for some safety classes. It pays to network!

    Tamara Walker #220

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How much money do you need to earn each month? Lets figure out how to make $1000 profit a month! Means selling $2000 retail plus some for expenses so lets say $2500. That means at $250 per class you need 10 events a month. That is 3 a week with room for cancellations. What do you need to do to book 3 a week. Keep in mind that every week that you hold 3 you will probably date 3-6 more from those events. Also keep in mind that if you event sales are more or less you can adjust. Also remember that at fundraiser you are splitting your profits but sales tend to be higher since more motivation to buy. PS a CLASS can be a safety class, fundraisers, fingerprint party, home party, fair or booth.

1. All the OB/GYN Doctors in the phone book
2. Scout troops in your area (call the scouting office)
3. Local schools in your area
4. Local Mom's Club or Mop's group
5. The hospital's : new moms groups, breastfeeding groups, gift shop)
6. Children's Resale Shops
7. Car Dealerships in your area (they may buy to give away with car sales)
8. Insurance agencies in your area (they may buy to give away)
9. Realtors in your area (they may use to give away)
10. Large corporate companies - employee relations (do a lunch time free class for parents there)
11. Chamber of Commerce- leave flyers there
12. Welcome Wagon - put flyers in their baskets
13. Local area gyms - leave a flyer rack or drawing box
14. Hair and Beauty Places - leave flyer rack or drawing box
15. Preschools and Day Care Centers
16. Park District - Ask about teaching a class
17. Community College - Ask about teaching a non-credit one day class

Places to Leave Catalogues:
1. Doctors offices
2. Dentists offices
3. Mechanics waiting rooms
4. Laundromats
5. College campuses
6. On backs of stalls in Restrooms
7. Library
8. Beauty Parlors
9. Tax Preparation Offices
10. Orthodontist Offices
11. Insurance Offices
12. Dry Cleaners
13. Dairy Queen/Baskin Robins
14. Bagel shops
15. Donut shops
16. Deli's
17. ATMs
18. veterinarians
19. nail salons
20. Day care center
21. Retirement homes
22. Model home centers
23. Real estate agents offices
24. 7-11's or corner stores
25. In front of magazines at the check out line of the grocery store
26. With your Tip at a Restaurant
27. With toll booth collectors
28. Grocery Store Clerks
29. Video Stores
30. Dressing rooms
31. With fast food clerks
32. With Bank tellers
33. Shoe stores
34. Kids Resale shops (Lots of Moms)
35. Gymboree centers (Lots of moms)
36. Temporary Staff Offices
37. Flower Shops
38. Restaurants
39. Pet Stores
40. Dance Studios
41. Grocery Stores where you leave your ads.
42. Mortgage offices
43. Computer stores
44. School Administrative Offices
45. Fabric stores
46. The Bakery
50. Print Shops
48. Cashiers at the dealerships
49. Tanning salons
50. Vitamin Stores
51. salespeople at Sears, Kids R us and Toys R Us, Target, Kmart,
52. Senior Activity centers
53. Walk-in Medical clinic's waiting room
54. Credit Union
55. Restaurant Supply store
56. Park benches
57. Bus Stop benches
58. The Pharmacy
59. Bowling Alleys
60. With the Clerks at the Post Office
61. Gas Station attendants
62. Movie Theatre Lobbies
63. Print Shops
64. Furniture stores
65. Donut Shops
66. Jewelry Stores
67. Fitness Centers
68. Nursing Moms Rooms

What about their friends and family? Ask for leads from everyone! Have you checked out everyone in your circle? Not juts your circle of friends but how about the teller at the bank? When you make your deposits, can you see any pictures of kids near by? Give her or him a catalog and offer a free gift or a small discount for either placing an order or hosting a party. How about the gal in the grocery store? You know they one in the baby isle? Yea, the one shopping! Have you told her about the fabulous products you sell? Give her a catalog! Get her name and tell her you would love to call her later and tell her some ways she can prevent her baby from a child abduction! Do you have a hospital near by? Ask to speak to the person in charge of the huffy puffy breathing classes. See if you can add some literature to the free bundles of info they give out to their clients and new parents. How about the library? Have you ever seen a mom and her child there? Do they offer some kind of mom and me days? See if you can get in there and do a class for them. Don't get discouraged! For every NO that you do get there will be 10 YES's!!! Just look outside of the box! Hold your arms out at your sides, stretch them way out there as far as you possibly can. See where your fingertips stop? Go beyond there to find your next resource!! Step outside of your Box and talk to anyone who will listen! You will have huge success in this business as long as you go the extra mile! Trust me!

 

Looking for a home business to run along side your family?
Want to help protect the children of your community?
Join our team and do all that plus make a 50% profit on our products at http://www.mypreciouskid.com/wholesale.html