I am always looking for ways to increase my business exposure. So I worked to figure out who is my specific niche market. My market is all parents however I decided to focus on new parents who need help, education and products to keep their kids safer.
So I decided to offer a free Car Seat ID Card (that we make) to new moms. I put it here http://www.mypreciouskid.com/free-gift-new-baby.html I blogged about it. I post it on twitter and Facebook often. I contacted a bunch of freebie sites and asked them to list it. In order to get the free item they have to either: Follow our blog, twitter or Facebook which keeps them watching us.
I have found this a great way to get my products exposed to my niche market, new moms. I include a catalog and coupon. We have sent out about 400 so far and already the code has been used 64 times. So it has more than paid for itself.
If you know anyone expecting a new baby or gave birth this year would you tell them about our free gift program at http://www.mypreciouskid.com/free-gift-new-baby.html If you have a blog you are welcome to share it there too. If you offer a free item for news moms please email me and let me know the link. I have a page on blog where I like to list those.
Is there something you can offer free to your niche market to gain new exposure?
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Date: April 22, 2010