What is the difference between
those selling and those not?
By Kay Green,
What is the difference between those successful in their home business and those not? I see a huge variance between those selling in home business. Please recognize that some sell on web sites only, some sell to individuals only ordering as they get orders, others have inventory and do events and sell. All are ok but will bring different results.
What makes the difference between those who sell well and those who don't? That is a really good question........
Could be the selling style of the person (are they asking for the sale)
Could be geographic (may mean finding a higher income area to sell to)
Could be the events they are selling at (how much traffic)
Could be they ways they are selling (have they found a niche)
Could it be their advertising (or lack of)
I know that on average those selling the most products are:
1. Keeping some inventory so they can sell on the spot
2. Are asking for the sale, not just waiting for others to ask them
3. Scheduling events (classes, events, parties, booths, etc) and work actively at these events
4. Do defensive advertising (calls, emails, parties, person to person asking) rather than just offensive advertising (sending out flyers, ads, emails, and not following up)
5. Knowing what competition exists in their area and use it for their benefit (showing what else they have to offer and how their business can benefit their customers) - not worrying about what they can not offer.
6. Making contacts for their business every week day.
7. KNOW their NICHE and sell to that niche
8. Are passionate about their business and their products
9. Advertises and make contacts offline not just online.
10. Make a 5 yr plan, not giving up after 2 or 3 months
Now that said there are lots of ways to sell. We have many reps who have active sites they owned prior to their home business and have great traffic and are selling only online and doing fine. If you want to sell only online remember it will take more time and advertising money to get your web pages in the search engines up high and be recognizable and get the traffic and sales you need.
There are reps who only sell to buy wholesale for their own uses and a few friends and are happy with that. There are reps who want a business but do not have the time to make it happen.
You can check with any company (Tupperware, Party Lite, Gabbie Goodies. etc) and find reps who love the products and company and are selling successfully and you will find reps who did not like it and did not sell well and are frustrated. It is less about the products and more about the seller and their choice and niche.
McDonalds sells sub-standard burgers but knows their niche (hot, fast, geared to families with kids). Tupperware is priced much higher than Rubbermaid that is available in every store. But Tupperware knows their niche (quality, customer service reps, and life time guarantee). What will be your business niche?
What do you want for your business? What level of sales is success to you? Are you getting that? What will you do this week to make it happen? What is your niche? What does you average customer look like:
Parents is not a niche. 2 income family with 2 kids in school is a niche.
I have been reading a book that is excellent!!!!
Guerrilla Marketing for the Home-Based Business by Jay Levinson
He talks about taking your business (any business any products) and create a plan, know your competition (we all have competition), and learn your niche. It is well worth getting if you want to take your business to the next level. Success is available to all who want it and are willing to work for it, not giving up until they obtain it. I have watched many online friends start with am idea or a product and over the last couple years take it from struggle to regular orders. That can be you too. He also suggests a SLOGAN or niche statement that you put on all your business lit. Each of you will have a different one than mine. What will be your slogan?
He also talks about a business giving a guarantee. As a business owner, it is up to you what kind of guarantee you offer. A couple of sites offer an unconditional money back guarantee on all orders. They made the decision to do that for all their products and vendors, taking the risk themselves to make their customers happy. That is how stores do it too. They can not return wholesale merchandise they buy unless defective but decide what to offer their customers who want to make a return.
The last thing is a suggestion to treat your business like a business, not a hobby. If you were opening a store in your town (and you have, just online) you would need inventory (with large minimums to get wholesale price), printing, advertising, office supplies, organization supplies, etc. You would write business plan describing your niche, your sales goals, and step on how you will accomplish that. You would need to tell the community that you exist (thru advertising and word of mouth) and that you have the products that they need and they should buy from you. Are you doing that? Some could do this out of pocket, some would get a loan. I have done MPK with no debt slowly by selling then buying then selling then buying. I did spend a couple hundred dollars in the beginning to get started. How will you proceed with your business?????
RECOMMENDED: Are you looking for a work from home company you can trust. I will not endorse a company that I have not used and participated in. I am happy to recommend the Send out Card Company! In fact. I joined them. If you would like to see what they are about go to https://www.sendoutcards.com/mypreciouskid/ and watch a 3 minute video and then send out 2 cards on me. Then go to https://www.sendoutcards.biz/mypreciouskid/ and watch the video on the opportunity! Let let me know if I can answer your questions. In fact this business is a perfect addition to another business. Use it to contact your customers/clients.
Articles written by Kay Green, Child Safety Expert, and Christian mom to Melissa 30 (married to Matthew), Jordan 27 (married to Katie), Allison 25, Haley 12. Kay and Russell, her husband of 33 years live in rural Oregon.
Kay's first granddaughter Madison
Kay was born December 2006. Twin grandsons Micah & Mason
May 2009. Granddaughter Emma Kate was born in September 2010.
http://www.MyPreciousKid.com Child Safety, Cloth Diaper & Baby Gear Store
http://www.KayGreen.com Author and Family Site
http://www.BuildItRightBusiness.com Helping others build businesses
Kay has also joined Send Out Cards - A Greeting Card Business
COPYRIGHT 2000-2013 My Precious Kid, Kay Green.
All rights reserved. Reprinting is only with this author's box and copyright intact.